PlayBook - FOCUS

Year Produced: 2020

Description: For this project we had to reimagine living spaces and come up with a creative way to use them during the pandemic. After going through different tools we finally came up with “FOCUS”. Focus is a company that provides working pods. People can rent or buy the pod through the website. We created both low and high fidelity prototypes to help imagine how it might turn out.

Deliverables: playbook

TALLI

Year Produced: 2020

Description: Talli is a design led innovation created for the Al Dhaid community. It looks at community, and heritage as cultural resources. As a class, we visited AlDhaid, to gather information and resources for our solution. Al Dhaid is known for preserving the heritage of poetry, fashion, and they also have a unique landscape.

We looked at fashion in the emirates and more specifically Talli, because Talli is the only type of embroidery in the United Arab Emirates that is made using the old technique to this day.

Our project’s purpose is to modernize history by bringing the old UAE fashion and more specifically, Talli, back to life and preserving its technique that was made by Emirati women who value the UAE’s heritage. Additionally, we want to educate people about Emirati poetry. Our values are respecting and protecting culture, celebrating tradition, modernizing history, and ensuring longevity through innovation. We have a few rules that we must follow. First, we ensure that we use the same old technique of Talli but using it in a modern way. In this way we will keep and preserve the traditional uses. Secondly, we ensure ethical standards, fairness, and equality for women.

Deliverables: A0 Posters & Booklet

Go Podcast

Year Produced: 2019

Description: For this project we were asked to find a design based solution for any problem people might be facing, using design thinking. I chose to look at the podcasting community in the MENA region, since I am a part of it, and it was a problem I connected to as well. The problem was that the podcasting community in MENA lacks advertising and might be disregarded, since there are many other forms of entertainment. I focused on the positive sides of podcasting, and after a lot of intensive research, I came up with a three solutions. I built the brand “ Go Podcast” and its main focus was to bring the podcast community together and expand its users through a campaign, a space, and workshops/ events.

Deliverables: 1260 x 297 mm poster & a booklet

Le Carnaval de Dior

Year Produced: 2019

Description: For this project we had to choose a product and come up with a creative way to advertise it, my partner an I created a whole campaign to promote the “Dior show eyeliner” that took place during Paris fashion week. We created a Dior themed carnival in “Musee Rodin” , which is where most of th editor fashion shows happen during PFW. The star of the show was the “Dior Show Eyeliner”, it was also used in the fashion show on the models.

Deliverables: 841x1189mm poster

Houd Houd Editorial

Year Produced: 2018

Description: This Project was a collaboration with two other designers, we created an editorial that revolves around the old Emirati life in a traditional neighberhood , The grid used for the design of this project was actually based on a picture of an old window on an old house, this was a unique touch that brought the project together.

Deliverables: Arabic Editorial

Wind Towers

Year Produced: 2018

Description: I am a big fan of old Emirati architecture, and this project revolves around the function of the traditional wind towers “ barjeel” and how they works. This was a staple in all houses and was used for air circulation. I discovered through this project that wind towers came in different shapes and sizes, depending on where you are in the world.

Deliverables: Poster